Blog: Wes’s thoughts, articles, and insights

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My most recent posts

Lots of feedback is a GOOD thing!

By Wes Trochlil | July 29, 2026

Lots of feedback is a GOOD thing! A client in the middle of their AMS implementation said to me: “I’m getting a LOT of feedback from staff about what the system can and cannot do. Is that good or bad?” My response: “Feedback means they’re actually in the system and using it! That’s a good […]

Doing the reps…

By Wes Trochlil | July 22, 2026

Doing the reps… I’m helping a client with the implementation of a new AMS. During a recent call, their internal project manager said “I’m still not as familiar with the system as I’d like to be. I need to get in there more often and play around.” I responded: “That’s exactly right. I suggest you […]

Add one, remove one

By Wes Trochlil | July 15, 2026

Add one, remove one In the world of home-organizing, there’s the “one in, one out” rule. Simply put, for every new item that enters your home, one similar item must leave, helping to maintain a constant level of possessions and prevent clutter accumulation. This would be a great rule for database managers when considering adding new fields […]

Spring cleaning, all year long

By Wes Trochlil | July 8, 2026

Spring cleaning, all year long I talk frequently about “weeding the garden,” the idea that proactively managing your data, consistently, over time, is a better practice than trying to clean up the data in one big effort once every couple of years. But beyond the data itself, weeding the garden should also include making sure all […]

Don’t fall into the arrival fallacy trap

By Wes Trochlil | July 1, 2026

Don’t fall into the arrival fallacy trap The arrival fallacy is the false belief that reaching a specific milestone or achieving an external goal will automatically bring lasting happiness and fulfillment. I see this a lot when associations are seeking a new AMS. The thinking is “If we just get the right AMS, all of our data management […]

Older Posts

Thoughts on Protech User Conference

November 10, 2014

I had the opportunity to attend Protech’s Annual Users Conference in September, and one of the overriding themes from Brian […]

"We call it the coffin."

November 7, 2014

I was meeting with a group of association CFOs recently, discussing how they use their association databases. During the course of the […]

New Article Posted – Measuring Engagement: Just a Fad, or Here to Stay?

October 29, 2014

Within the association community, there is always buzz around something. For the past several years, the buzz was “big data.” […]

Some tips on how marketing and membership staff can work effectively with the CEO

September 18, 2014

This article, co-authored by Scott Oser and myself, outlines some highlights from our sessions at the recent ASAE Membership & Marketing […]

Why you shouldn’t build your own software (from someone who knows!)

September 16, 2014

This blog post is LONG and fascinating (unfortunately, it’s no longer online!). It’s written by the CEO of an AMS […]

New Article Posted – Amazon and Other e-Commerce Sites Set the Bar

August 4, 2014

Amazon.com is easily my favorite place to shop online. Everything about the experience there is top-notch. Of course, any of us […]

See me at the September 4 ASAE Idea Swap

August 4, 2014

On September 4, I’ll be the featured speaker at the Loudoun County Idea Swap hosted by ASAE and held at […]

REMINDER: Free Seminar on Data Management

July 28, 2014

Tate & Tryon is hosting a FREE seminar on data management, designed especially for C-suite executives, this Wednesday, July 30, […]

Don't get hung up on exceptions

July 16, 2014

I was once working with a client during implementation of a new association management system. At one point we got into […]

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