Month: May 2012

MGI Benchmarking Report has some interesting results

If you haven’t already, you should download and read Marketing General’s 2012 Membership Marketing Benchmark Report, which you can request for free by clicking here. Tony Rossell at MGI was kind enough to share with me the raw results of the portion of the study that dealt with association management systems. Two items stuck out …

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New Article Posted – Four Areas Where Most Associations are Underutilizing Their AMS

I’ve posted a new article on my website. When I meet with association management software (AMS) vendors to discuss their products and companies, I’ll typically ask them “What advice would you give your current customers in order to get more value from your product?” Invariably, the response is “Our customers don’t know what they don’t know. …

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Would you trust a mechanic with decades-old tools?

If you have a car that was manufactured in the past ten years and you’ve taken it into the shop, you’ve probably noticed something interesting: One of the first things your mechanic does is plug your car into a handheld computer, to run diagnostic tests. Today’s cars have so many computers on them that in …

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