If you haven’t already, you should download and read Marketing General’s 2012 Membership Marketing Benchmark Report, which you can request for free by clicking here. Tony Rossell at MGI was kind enough to share with me the raw results of the portion of the study that dealt with association management systems. Two items stuck out …
MGI Benchmarking Report has some interesting results Read More »
I’ll be a guest next week on David Nour’s IMPACT Webinar Series, from noon to 1pm Eastern, on Tuesday, May 29. We’ll be discussing data (natch), with a heavy emphasis on social ROI. Register here: https://www1.gotomeeting.com/register/574644768 More details on the IMPACT Webinar Series here: http://www.relationshipeconomics.net/Impact.html
You’d have to be under a rock not be familiar with the phrase “member engagement.” A google search on the phrase returns over 300,000 hits. Count me as one who believes member engagement, is, in fact, critically important. But what is it? I especially like David Gammel’s definition: Member engagement is the result of a …
I’ve posted a new article on my website. When I meet with association management software (AMS) vendors to discuss their products and companies, I’ll typically ask them “What advice would you give your current customers in order to get more value from your product?” Invariably, the response is “Our customers don’t know what they don’t know. …
New Article Posted – Four Areas Where Most Associations are Underutilizing Their AMS Read More »
If you have a car that was manufactured in the past ten years and you’ve taken it into the shop, you’ve probably noticed something interesting: One of the first things your mechanic does is plug your car into a handheld computer, to run diagnostic tests. Today’s cars have so many computers on them that in …
Would you trust a mechanic with decades-old tools? Read More »
I recently viewed demos from two new AMS vendors (well, new to me), which I’ve added to my list of software vendors providing membership management software. The first addition is MemberNation from Fonteva, which has built an AMS on top of the salesforce (force.com) platform. This marks (at least) the second AMS vendor to do …