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About Us: Our Mission

Wes TrochlilWho is EDM?

EDM was founded by Wes Trochlil. For a quarter century, Wes has worked in and with dozens of associations and membership organizations throughout the US, ranging in size from zero staff (all-volunteer) to over 700. In that time Wes has provided a range of consulting services, from general consulting on data management issues to full-scale, association-wide selection and implementation of association management systems.

With his book “Put Your Data to Work: 52 Tips and Techniques for Effectively Managing Your Database,” and having published over 100 articles and hundreds of blog posts, Wes is the most published author on data management in the association market. Wes has written for and been quoted in Associations Now, CRMBuyer, Association Management, ECommerce Times, Association Trends,,, eWeek,, Executive Update, the Washington Business Journal, InsideCRM, and FORUM magazines, and appeared as an expert on CRM issues on Microsoft’s Non-Profit TV program.

In addition to his writing, Wes also speaks regularly to association audiences across the US and Canada on a wide variety of data management issues, from selecting and implementing an association management system, to leveraging the data for better marketing and communication.

In addition to over 15 years of consulting with associations, Wes has nearly ten years experience working in associations as director of membership and marketing. He has worked for four national and international trade associations, serving as Director of Membership, Marketing, Customer Service, and Communications. With all four associations, Wes was responsible for managing the association’s database, from membership databases of less than 1,000 records to fully integrated databases containing over 100,000 membership, publication, and seminar registration records.

Wes is a member of the American Society of Association Executives (ASAE), where he serves as a member of the Executive Management Section Council. He is past chair of the Membership Section Council and a past member of the Technology  Section Council and Consultants Section Councils. He is also a member of the Society for Advancement of Consulting.

Wes has worked for the National Association of College and University Business Officers, The Food and Drug Law Institute, the National Beverage Packaging Association, and the Food Processing Machinery Association. He also served as Vice President of McKinley Marketing, Inc., a marketing consulting firm serving associations. In 2002 Wes was honored with an ASAE All-Star Award which recognizes excellence in customer service among ASAE’s associate members. In 2010 Wes was honored with induction into the  Million Dollar Consultant  Hall of Fame.

As a former association executive and association database user, Wes brings a unique perspective to your association database issues.