Who is EDM?
EDM was founded by Wes Trochlil. For a quarter century, Wes has worked in and with hundreds of associations and membership organizations throughout the US, ranging in size from zero staff (all-volunteer) to over 700. In that time Wes has provided a range of consulting services, from general consulting on data management issues to full-scale, association-wide selection and implementation of association management systems.
With his book “Put Your Data to Work: 52 Tips and Techniques for Effectively Managing Your Database,” and having published over 100 articles and hundreds of blog posts, Wes is the most published author on data management in the association market. Wes has written for and been quoted in Associations Now, CRMBuyer, Association Management, ECommerce Times, Association Trends, techiecrossing.com, SearchSMB.com, eWeek, monster.com, Executive Update, the Washington Business Journal, InsideCRM, and FORUM magazines, and appeared as an expert on CRM issues on Microsoft’s Non-Profit TV program.
In addition to his writing, Wes also speaks regularly to association audiences across the US and Canada on a wide variety of data management issues, from selecting and implementing an association management system, to leveraging the data for better marketing and communication.