Blog: Wes’s thoughts, articles, and insights

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Have the courage of your convictions

By Wes Trochlil | May 12, 2021

Have the courage of your convictions Having the courage of your convictions means you’re willing to do what you believe is right, even in the face of others disagreeing. I remember really hearing this for the first time from a coach early on in my consulting career. In that context, the coach was saying “You’re …

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Even your online directory is out of date!

By Wes Trochlil | May 5, 2021

Even your online directory is out of date! Back in the day of printed directories, there was an aphorism: “By the time your directory hits the street, it’s already out of date.” This was because the data had been collected six months in advance, then had to be collated, designed, sent to the printer, reviewed …

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Start small

By Wes Trochlil | April 28, 2021

Start small When I work with my clients on projects that involve measuring member engagement, business intelligence, or data analysis, my advice is always the same: start small. Any one of these types of projects can be overwhelming, which is why it’s important to start small. This will allow you to focus and will provide opportunities to …

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Some context, please

By Wes Trochlil | April 21, 2021

Some context, please A pet peeve of mine: A report about associations (e.g., marketing benchmarks report) where the report defines associations by the number of members, but fails to discriminate between trade associations and individual associations. In other words, the report will talk about “associations with fewer than 500 members” as if a trade association with 450 members is somehow the …

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Eventually automated emails get ignored

By Wes Trochlil | April 14, 2021

Eventually automated emails get ignored During the discovery and development phase of implementing a new AMS, it is not uncommon for staff to ask for automated emails from the system to alert staff to certain changes that are occurring. A couple of common examples: I’d like the system to send me an email when a …

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Older Posts

Don’t forget about what got better

March 10, 2021

Don’t forget about what got better Negativity bias is the tendency to focus on only those things that aren’t working, …

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Give a little at a time rather than taking away

March 3, 2021

Give a little at a time rather than taking away I’m sure there’s research somewhere that explains this phenomenon*, but …

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First, you gotta have the data

February 17, 2021

First, you gotta have the data When I work with clients on a new AMS selection and we’re discussing what …

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Work on your relationship with your AMS vendor

February 10, 2021

Work on your relationship with your AMS vendor It is no coincidence that my most successful clients are those that …

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Dashboards for Data Integrity

February 3, 2021

Dashboards for Data Integrity I’ve written a bunch on data integrity reports. (Click here for some examples.) The purpose of …

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Next-to-Nothing Goals

January 27, 2021

Next-to-Nothing Goals I saw a Ted Talk by Christine Carter recently discussing the concept of “next-to-nothing” goals. The idea is …

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Just because you can…

January 20, 2021

Just because you can… In response to a recent Wednesday Wisdom on averages hiding the extremes, a past client of …

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Always ask “Why?”

January 13, 2021

Always ask “Why?” Little kids ask “Why?” all the time, because they are sponges for learning. They don’t know what …

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Averages hide the extremes

January 6, 2021

Averages hide the extremes I can’t remember where I first heard it, but “averages hide the extremes” can be a …

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