Blog: Wes’s thoughts, articles, and insights

My most recent posts

It’s all relative…

By Wes Trochlil | July 21, 2021

It’s all relative… Over the course of my 22 years of consulting, I’ve consulted with well over 250 associations. And in that same time, I’ve probably spoken with an additional 1,000 or more. And one thing that still makes me chuckle is when someone says something along the lines of “We’re a small association” or “We have …

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Eliminate to optimize

By Wes Trochlil | July 14, 2021

Eliminate to optimize So much of data management is habit (both good and bad) which is why I love James Clear’s Atomic Habits. Implementing better data management habits can help you improve the quality of your data. Here’s another quote from Clear that applies to data management: “More effort is wasted doing things that don’t matter than …

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For data governance, ask “Why?”

By Wes Trochlil | July 7, 2021

For data governance, ask “Why?” Recently I’ve had the opportunity to work on several data governance projects with clients. I always find these projects fascinating because of the breadth of data associations collect. It never ceases to amaze me (in a good way!). One of my big takeaways from these projects is that it’s critically important …

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More on Meetings

By Wes Trochlil | June 30, 2021

More on Meetings I’ve written before about the importance of making sure your meetings are an effective use of everyone’s time. Teena Whittenhall from Protech Associates shared these two gems with me that I heartily endorse: A meeting without an agenda is called a “waste of time.” A meeting without documented action items will have …

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Action produces momentum

By Wes Trochlil | June 23, 2021

Action produces momentum Another great quote from James Clear: “Motivation often comes after starting, not before. Action produces momentum.” One of the greatest obstacles to cleaning up data, or choosing a new AMS, or establishing good business processes (or absolutely anything else) is getting started. And the best way to get started is to just …

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Older Posts

A poor launch can set the stage for YEARS

May 19, 2021

A poor launch can set the stage for YEARS It is not uncommon for me to get a call from …

A poor launch can set the stage for YEARS Read More »

Have the courage of your convictions

May 12, 2021

Have the courage of your convictions Having the courage of your convictions means you’re willing to do what you believe …

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Even your online directory is out of date!

May 5, 2021

Even your online directory is out of date! Back in the day of printed directories, there was an aphorism: “By …

Even your online directory is out of date! Read More »

Start small

April 28, 2021

Start small When I work with my clients on projects that involve measuring member engagement, business intelligence, or data analysis, …

Start small Read More »

Some context, please

April 21, 2021

Some context, please A pet peeve of mine: A report about associations (e.g., marketing benchmarks report) where the report defines associations by …

Some context, please Read More »

Eventually automated emails get ignored

April 14, 2021

Eventually automated emails get ignored During the discovery and development phase of implementing a new AMS, it is not uncommon …

Eventually automated emails get ignored Read More »

The challenge the AMS providers see

April 7, 2021

The challenge the AMS providers see Over the years I’ve asked AMS providers what they see as the biggest challenges …

The challenge the AMS providers see Read More »

Be careful about “solutioning” too quickly

March 31, 2021

Be careful about “solutioning” too quickly One of the great things about software developers is that they tend to be …

Be careful about “solutioning” too quickly Read More »

What’s our next action?

March 24, 2021

What’s our next action? As you can imagine, I spend a lot of time in meetings (I bet you do, …

What’s our next action? Read More »

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