Blog: Wes’s thoughts, articles, and insights

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Always ask “Why?”

By Wes Trochlil | January 13, 2021

Always ask “Why?” Little kids ask “Why?” all the time, because they are sponges for learning. They don’t know what they don’t know, and so they ask “Why?” to get a better understanding. As we get older, we tend to lose this natural curiosity, either because we assume “Why?” has already been asked and answered …

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Averages hide the extremes

By Wes Trochlil | January 6, 2021

Averages hide the extremes I can’t remember where I first heard it, but “averages hide the extremes” can be a really useful guide when thinking about how you manage data. Here’s a nice illustration from one of my clients: As they looked at their event registration they saw an average of 100 registrations per month …

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Look up PARTIAL names!

By Wes Trochlil | December 24, 2020

Look up PARTIAL names! Train your staff to do look ups on partial names, not full names. If you’re looking up an individual’s name, you should only have to type in part of the last name to find the record. The same goes for company names (i.e., organization records). Partial is better than full, because full increases the …

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Not Just Technology

By Wes Trochlil | December 16, 2020

Not Just Technology There was recently a discussion on the ASAE online community about project management software. There were lots of recommendations about which software to use and why, but what was missing from the conversation was the people and the process. Every project or program involves people, process, and technology. All three of these elements …

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Consider quitting

By Wes Trochlil | December 4, 2020

Consider quitting Patient: “Doctor, it hurts when I do this.” Doctor: “Then stop doing that.” Sometimes it’s just best to stop what you’ve been doing because doing what you’re doing isn’t helpful anymore. For example, I had clients who were still collecting fax numbers within the past couple of years, even though the broad use …

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Older Posts

All decisions involve risk

October 28, 2020

All decisions involve risk Whether it’s choosing a new AMS or introducing a new product or service, every decision you …

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Try flowcharting your processes

October 21, 2020

Try flowcharting your processes Working with a client recently on their membership join process reminded me of the tremendous value of …

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“I just want a system I don’t have to fight with.”

October 14, 2020

“I just want a system I don’t have to fight with.” I asked my client: “What are you looking for …

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Inertia Contributes to Bad Data

October 7, 2020

Inertia Contributes to Bad Data Without knowing anything about your organization or its data, I’d be willing to bet you …

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What are you doing with new contacts?

September 30, 2020

What Are You Doing with New Contacts/ I was very interested to read in a recent report from McKinley Advisors …

What are you doing with new contacts? Read More »

Be Aware of Selection Bias

September 23, 2020

Be Aware of Selection Bias I wrote recently about the mistaken perception of older members not being tech savvy. (You …

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Some Things Just Take Time

September 16, 2020

Some Things Just Take Time I learned recently that an elephant’s gestation period is 18 months. It takes 18 months …

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Sometimes It’s the Least Bad Choice

September 7, 2020

Sometimes It’s the Least Bad Choice Just like in life, sometimes when we’re making technology or management decisions, we’re faced …

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Our Members Aren’t Tech Savvy

September 2, 2020

Our Members Aren’t Tech Savvy Having worked now in the association space for more than 30 years, I’ve heard my …

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