Blog: Wes’s thoughts, articles, and insights

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My most recent posts

Data doesn’t need to be perfect to be useful

By Wes Trochlil | March 4, 2026

Data doesn’t need to be perfect to be useful “Your data doesn’t have to be perfect to be useful.” – (Borrowed with permission from Intellidata’s Slice newsletter.) In my experience, many associations hold themselves back from cleaning up their data, because they are overwhelmed with where to start, and they also think success can only be achieved […]

Don’t just clean data, clean reports and queries

By Wes Trochlil | February 25, 2026

Don’t just clean data, clean reports and queries One of the reasons I exhort my clients to keep their data as clean as possible is because, over time, “dirty” data causes users to doubt the accuracy of all the data in the system. And when users doubt the data, they’ll start using their own systems […]

Don’t forget, your staff have day jobs…

By Wes Trochlil | February 18, 2026

Don’t forget, your staff have day jobs… The vast majority of my work is finite project work (e.g., system selection or implementation). It’s literally my full time job. But for most of my clients, selecting and implementing a new AMS, or implementing a new website, or executing pretty much any other major technology project is […]

Beware the automated “How did we do?” trap!

By Wes Trochlil | February 11, 2026

Beware the automated “How did we do?” trap! One of the downsides of technology is that automation can be so easy that we wind up annoying our members and customers rather than helping them. Case in point: I recently purchased tickets for a Broadway show via StubHub. The day after attending the show, I got […]

Hindsight is 20/20

By Wes Trochlil | February 4, 2026

Hindsight is 20/20 I’m currently working with a client that is moving from their legacy AMS to a new system. Their legacy system is a completely custom build that has been used for nearly 30 years. As a result, the system contains a very large amount of data and data fields that the association no longer […]

Older Posts

Please don’t do this…

December 17, 2025

Please don’t do this… I’ve noticed a trend among online retailers that I want to warn associations away from. That […]

AI is perpetually patient

December 10, 2025

AI is perpetually patient My friend and colleague Noel Shatananda of fusionSpan was providing me some tips about using AI. During […]

User adoption is (almost) all that matters…

December 3, 2025

User adoption is (almost) all that matters… I was speaking with an association recently about their needs for a new AMS. […]

When “overcommunicating” becomes overwhelming

November 19, 2025

When “overcommunicating” becomes overwhelming There is a common belief in project management and general business management that overcommunicating is better than undercommunicating. And […]

Communicating when there is a major technology change

November 12, 2025

Communicating when there is a major technology change For those of you who are ASAE members, you may be aware […]

Everything works, until it doesn’t.

November 5, 2025

Everything works, until it doesn’t. “If something cannot go on forever, it will stop.” – Stein’s Law I was talking […]

Some things are unknowable

October 29, 2025

Some things are unknowable One of the most challenging aspects of moving to a new system and vendor is “not knowing.” There […]

Do we have access to that data?

October 22, 2025

Do we have access to that data? When I work with my clients on a data management projects, there are […]

The three “buckets” of contact data

October 8, 2025

The three “buckets” of contact data Broadly speaking, when collecting data on contacts (individuals or organizations), there are three “buckets” of […]

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