Start small When I work with my clients on projects that involve measuring member engagement, business intelligence, or data analysis, my advice is always the same: start small. Any one of these types of projects can be overwhelming, which is why it’s important to start small. This will allow you to focus and will provide opportunities to …
Some context, please A pet peeve of mine: A report about associations (e.g., marketing benchmarks report) where the report defines associations by the number of members, but fails to discriminate between trade associations and individual associations. In other words, the report will talk about “associations with fewer than 500 members” as if a trade association with 450 members is somehow the …
Eventually automated emails get ignored During the discovery and development phase of implementing a new AMS, it is not uncommon for staff to ask for automated emails from the system to alert staff to certain changes that are occurring. A couple of common examples: I’d like the system to send me an email when a …
The challenge the AMS providers see Over the years I’ve asked AMS providers what they see as the biggest challenges their customers face when it comes to successful data management. Two issues always rise to the top: Not knowing all of the features available in the system. I see this a lot with my clients. Very often …