Start small

Start small

When I work with my clients on projects that involve measuring member engagement, business intelligence, or data analysis, my advice is always the same: start small.

Any one of these types of projects can be overwhelming, which is why it's important to start small. This will allow you to focus and will provide opportunities to adjust as you go.

For example, consider measuring member engagement. Depending on your association and the breadth of things your members do with your organization, you might have 20, 30, or even 50 different engagement points that you could measure. But should you try to measure all of them right away? Absolutely not.

Start by identifying the five to seven "most important" engagement points and measure those. By taking a small slice instead of the whole pie, you'll make it more manageable, and you're more likely to actually follow through on doing it. (Put another way, the more points you try to measure, the more likely you are to get frustrated and abandon the project.)

And even if you could measure all 50 engagement points, would it really make you more successful than only measuring 10? Remember, it's about success, not perfection.

So start small.

Wes's Wednesday Wisdom Archives

Rather than adding something new, try subtracting

May 29, 2024

Rather than adding something new, try subtracting I read recently that sociological research suggests, when presented […]

It’s always people, process, and technology

May 22, 2024

It’s always people, process, and technology I speak and write a lot about people, process, […]

Once it’s lost, trust can be difficult to regain

May 15, 2024

Once it’s lost, trust can be difficult to regain I recall hearing once long ago […]

Share your successes!

May 8, 2024

Share your successes! I was speaking at an association meeting recently and one of the points […]

What are YOUR data integrity reports?

May 1, 2024

What are YOUR data integrity reports? Sitting in an AMS demo with a client recently, […]

You might have to do SOME of the work yourself!

April 24, 2024

You might have to do SOME of the work yourself! Many, many years ago I […]

Don’t manage to the exception!

April 17, 2024

Don’t manage to the exception! One of the universal truths about data management is, wherever possible, […]

It’s always about improvement

April 10, 2024

It’s always about improvement Talking with a client recently, she expressed frustration about one particular project […]

Don’t be a hoarder!

April 3, 2024

Don’t be a hoarder! The simple truth is that it’s almost “free” to collect data. […]

With data analytics (as with most things), keep it simple!

March 27, 2024

With data analytics (as with most things), keep it simple! Over the past several years […]

Scroll to Top