Start small

Start small

When I work with my clients on projects that involve measuring member engagement, business intelligence, or data analysis, my advice is always the same: start small.

Any one of these types of projects can be overwhelming, which is why it's important to start small. This will allow you to focus and will provide opportunities to adjust as you go.

For example, consider measuring member engagement. Depending on your association and the breadth of things your members do with your organization, you might have 20, 30, or even 50 different engagement points that you could measure. But should you try to measure all of them right away? Absolutely not.

Start by identifying the five to seven "most important" engagement points and measure those. By taking a small slice instead of the whole pie, you'll make it more manageable, and you're more likely to actually follow through on doing it. (Put another way, the more points you try to measure, the more likely you are to get frustrated and abandon the project.)

And even if you could measure all 50 engagement points, would it really make you more successful than only measuring 10? Remember, it's about success, not perfection.

So start small.

Wes's Wednesday Wisdom Archives

Action isn’t the same as progress

January 25, 2023

Action isn’t the same as progress I’ve written before that not taking action is an …

Action isn’t the same as progress Read More »

Start with the end in mind

January 18, 2023

Start with the end in mind Like so many, I probably first heard the phrase …

Start with the end in mind Read More »

It’s quiet in here…maybe TOO quiet…

January 11, 2023

It’s quiet in here…maybe TOO quiet… One of the truisms of data management is that …

It’s quiet in here…maybe TOO quiet… Read More »

It’s ALWAYS about expectations

January 4, 2023

It’s ALWAYS about expectations The headline reads: “Tesla sets record for vehicle deliveries, an increase …

It’s ALWAYS about expectations Read More »

It’s hard to get UNangry

December 14, 2022

It’s hard to get UNangry I often emphasize to my clients the importance of testing …

It’s hard to get UNangry Read More »

Some history IS important!

December 7, 2022

Some history IS important! When I’m advising clients on data conversion (moving data from one …

Some history IS important! Read More »

“Many mickles make a muckle.”

November 30, 2022

“Many mickles make a muckle.” “Many mickles make a muckle.” – George Washington Apparently, this …

“Many mickles make a muckle.” Read More »

It’s easy to collect; it’s harder to manage

November 16, 2022

It’s easy to collect; it’s harder to manage The beauty of today’s highly configurable AMS …

It’s easy to collect; it’s harder to manage Read More »

Tell them why you want the data

November 9, 2022

Tell them why you want the data Because data is so easy to collect these …

Tell them why you want the data Read More »

Don’t get hung up on something minor

November 2, 2022

Don’t get hung up on something minor I’m a problem solver. I love to solve …

Don’t get hung up on something minor Read More »

Scroll to Top