Even your online directory is out of date!

Even your online directory is out of date!

Back in the day of printed directories, there was an aphorism: "By the time your directory hits the street, it's already out of date." This was because the data had been collected six months in advance, then had to be collated, designed, sent to the printer, reviewed in blueline, printed, shipped... You get the picture.

So we moved to online directories, where the data on the website is connected directly to the website in realtime. Problem solved, right? Well, not exactly.

Your online directory is still out of date. Because people change jobs and don't tell you. They leave the industry and don't tell you. They die and don't tell you.

So why do we bother if it can't be 100% accurate? For the same reason we printed directories that we knew wouldn't be 100% accurate: because success is better than perfection.

We should always be working towards better and cleaner data. After all, there is no stasis in data management. But we also need to keep in mind that success is achievable, while perfection is not.

Wes's Wednesday Wisdom Archives

Some history IS important!

December 7, 2022

Some history IS important! When I’m advising clients on data conversion (moving data from one …

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“Many mickles make a muckle.”

November 30, 2022

“Many mickles make a muckle.” “Many mickles make a muckle.” – George Washington Apparently, this …

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It’s easy to collect; it’s harder to manage

November 16, 2022

It’s easy to collect; it’s harder to manage The beauty of today’s highly configurable AMS …

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Tell them why you want the data

November 9, 2022

Tell them why you want the data Because data is so easy to collect these …

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Don’t get hung up on something minor

November 2, 2022

Don’t get hung up on something minor I’m a problem solver. I love to solve …

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Be flexible, especially for unusual requests

October 26, 2022

Be flexible, especially for unusual requests One of the great benefits of off-the-shelf association management software (AMS) …

Be flexible, especially for unusual requests Read More »

“Her eyes were bigger than her stomach.”

October 19, 2022

“Her eyes were bigger than her stomach.” When I was a child, my siblings used …

“Her eyes were bigger than her stomach.” Read More »

Once you buy crap…

October 12, 2022

Once you buy crap… “When you buy something cheap and bad, the best you’re going …

Once you buy crap… Read More »

It could always be worse

October 5, 2022

It could always be worse Because most of us don’t have the benefit (like I …

It could always be worse Read More »

It’s all about managing expectations

September 28, 2022

It’s all about managing expectations I placed an order online on a Friday and the …

It’s all about managing expectations Read More »

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