Even your online directory is out of date!

Even your online directory is out of date!

Back in the day of printed directories, there was an aphorism: "By the time your directory hits the street, it's already out of date." This was because the data had been collected six months in advance, then had to be collated, designed, sent to the printer, reviewed in blueline, printed, shipped... You get the picture.

So we moved to online directories, where the data on the website is connected directly to the website in realtime. Problem solved, right? Well, not exactly.

Your online directory is still out of date. Because people change jobs and don't tell you. They leave the industry and don't tell you. They die and don't tell you.

So why do we bother if it can't be 100% accurate? For the same reason we printed directories that we knew wouldn't be 100% accurate: because success is better than perfection.

We should always be working towards better and cleaner data. After all, there is no stasis in data management. But we also need to keep in mind that success is achievable, while perfection is not.

Wes's Wednesday Wisdom Archives

But are you really willing to change?

September 22, 2021

But are you really willing to change? When any organization is making a change in data management …

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Two tips for data conversion

September 15, 2021

Two Tips for Data Conversion I’ve written a lot about data conversion over the years …

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Who should “own” the database?

September 8, 2021

Who should “own” the database? One of the most common questions I get from my …

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What makes you weird?

September 1, 2021

What makes you weird? When I work with clients on selecting a new association management system, one …

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Why “AMS Consortiums” Don’t Work

August 25, 2021

Why “AMS Consortiums” Don’t Work About once a year I will get a call from …

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Your vendor will disappoint you

August 18, 2021

Your vendor will disappoint you I follow politics as a hobby. A past publisher from …

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Learn how to lose

August 11, 2021

Learn how to lose “Winning is great, sure, but if you are really going to …

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Ownership is Required

July 28, 2021

Ownership is required When asked for the most common reason AMS implementations fail, I typically respond …

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It’s all relative…

July 21, 2021

It’s all relative… Over the course of my 22 years of consulting, I’ve consulted with …

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Eliminate to optimize

July 14, 2021

Eliminate to optimize So much of data management is habit (both good and bad) which is …

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