Have the courage of your convictions

Have the courage of your convictions

Having the courage of your convictions means you're willing to do what you believe is right, even in the face of others disagreeing. I remember really hearing this for the first time from a coach early on in my consulting career. In that context, the coach was saying "You're hired as the expert, so don't be shy about saying things that you know are right but may not be popular."

One area where I see many associations suffer from a lack of conviction is around membership, its benefits, and the grace period. Often, the less convinced an association is of the value of their membership, the longer the grace period will be.

I once had a client who had a two-year(!) grace period. That's right, they would carry "members" for up to two years unpaid, under the assumption that carrying them that long would convince them to renew at some point.

Not only is this an administrative nightmare (e.g., keeping track of "members" who haven't actually paid!), but it utterly diluted membership for all the others members who were actually paying! But most importantly, it showed the staff really didn't believe in the value of membership. If you're willing to give it away for FREE, it clearly has no real value!

To them, and to all my clients with ridiculously long grace periods (and in this day and age, more than 30 days is probably too long but I can tolerate up to 90 days), I say "Have the courage of your convictions. Either your membership is worth what you're charging, or it's not. A 150-day grace period isn't going to make a difference."

Wes's Wednesday Wisdom Archives

Data is for action

June 22, 2022

Data is for action When deciding whether or not to collect a piece of data, …

Data is for action Read More »

Have you shopped yourself?

June 15, 2022

Have you shopped yourself? I’ve always been fascinated by the “secret shopper” concept. (Maybe it’s …

Have you shopped yourself? Read More »

To improve adoption, decrease the friction

June 1, 2022

To improve adoption, decrease the friction “Before you try to increase your willpower, try to …

To improve adoption, decrease the friction Read More »

“Is this normal?”

May 25, 2022

“Is this normal?” ne of the greatest parts about my job is that I get …

“Is this normal?” Read More »

Give your staff more freedom, not less

May 18, 2022

Give your staff more freedom, not less I often tell my clients, when it comes …

Give your staff more freedom, not less Read More »

My advice? Stop doing that

May 11, 2022

My advice? Stop doing that! There is a classic TV sketch featuring Bob Newhart as …

My advice? Stop doing that Read More »

Is a college degree really required?

May 4, 2022

Is a college degree really required? I saw a job listing last week for an …

Is a college degree really required? Read More »

Small actions become big wins

April 27, 2022

Small actions become big wins I’ve written before about how data accretes, the idea that …

Small actions become big wins Read More »

Try not to OFFEND your members…

April 20, 2022

Try not to OFFEND your members… I recently received an email from an association where I’ve …

Try not to OFFEND your members… Read More »

How will you use that data?

April 6, 2022

How will you use that data? One of the beauties of technology today is how easy …

How will you use that data? Read More »

Scroll to Top