A poor launch can set the stage for YEARS

A poor launch can set the stage for YEARS

It is not uncommon for me to get a call from a prospective client and hear something like: "We launched a new AMS last year, but it was a rushed implementation. We never really got things right from the start and now everyone is unhappy."

Too often, when an implementation is rushed (e.g., not enough time provided for data conversion, or training, or testing), the result is that the launched product doesn't work as expected. This could be true on either or both the staff side or the customer-facing side.

Obviously, this isn't good, but the significant downside to a poorly executed launch can be the long-term lingering distaste (or outright hatred) of the new system. Because the launch was rushed and staff was unprepared for go-live, staff winds up hating the system. This means that user adoption will be lower, which will affect the long-term success of the system. I've even seen situations where staff actively avoided the system (setting up their own shadow systems) because they so distrusted the new AMS.

The sweet spot is to give yourself enough time to complete a solid implementation without causing the project to go on for too long. And if you can avoid it, never launch an AMS before a major event, like an annual conference or annual dues renewal billing. As I like to tell my clients, we're looking for the "least bad time" to launch.

Your AMS launch is your first big leap into a new system and new experiences for (and attitudes from) staff and customers. So make sure you get it right.

Wes's Wednesday Wisdom Archives

Data Management Strategy

January 12, 2022

Data Management Strategy Do you know what your data management strategy is? If you have …

Data Management Strategy Read More »

It’s always about trust

January 5, 2022

It’s always about trust When I work with clients on almost any data management project, …

It’s always about trust Read More »

You can’t outsource buy-in

December 16, 2021

You can’t outsource buy-in One factor consistent with all of my most successful projects is …

You can’t outsource buy-in Read More »

Use it or lose it!

December 8, 2021

Use it or lose it! I’m referring here to the data you collect. If you …

Use it or lose it! Read More »

“If I could only do one thing…”

December 1, 2021

“If I could only do one thing…” Managing data throughout your organization can be overwhelming. Do …

“If I could only do one thing…” Read More »

Gratitude

November 24, 2021

Gratitude As Thanksgiving in the US approaches, I’m reminded of the importance of gratitude, in …

Gratitude Read More »

“It’s more than I have, but less than I want.”

November 17, 2021

“It’s more than I have, but less than I want.” “It’s more than I have, …

“It’s more than I have, but less than I want.” Read More »

Don’t forget Parkinson’s Law

November 10, 2021

Don’t forget Parkinson’s Law “Work expands so as to fill the time available for its …

Don’t forget Parkinson’s Law Read More »

Just Respond

November 3, 2021

Just Respond Growing up my father used to tell my many siblings and me that …

Just Respond Read More »

People fear uncertainty, not change

October 27, 2021

People fear uncertainty, not change If you’ve ever worked on any big project that was …

People fear uncertainty, not change Read More »

Scroll to Top