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Are you an Executive Director?
Your database should be supporting your organization’s mission. Improve volunteer engagement, increase revenue and decrease marketing costs.
Are you a Marketing Expert?
Better data means more targeted communications and marketing, with lower marketing costs and higher returns to the bottom line.
Are you responsible for IT?
We keep up-to-date with all of the products and vendors on the market, and we can help you find and implement a product that’s right for your organization.
About EDM
For a quarter century, Wes has worked in and with dozens of associations and membership organizations throughout the US, Canada, and Australia.
List of Clients
Take a look at our list of clients and what they are saying about EDM.
Public Speaking
Wes tailors all of his presentations for your specific audience and will work with you to identify and deliver specific value from which they can immediately benefit.
Contact Us
We would love to answer any questions that you have! Contact us for more information.
Recent Posts
Are your customers’ passwords hidden from staff view? They should be!
Are your customers’ passwords hidden from staff view? They should be!
Are the passwords for your members and customers in your database hidden from staff view (e.g., hashed out or showing a blank field)? Or
4 August, 2017
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If you collect data, you must also maintain it
If you collect data, you must also maintain it
One of the joys of today’s database technology is that it makes it exceedingly easy to collect data. Put an online form, or add a
2 August, 2017
0  Like
New Article Posted: Seven Things You Should Do in Your AMS
New Article Posted: Seven Things You Should Do in Your AMS
Given how advanced and thorough the modern association management software (AMS) system has become, there are many opportunities for your ...
20 July, 2017
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Significant change in CASL Law
Significant change in CASL Law
CASL is the Canadian Anti-spam Law, which was passed several years ago, and is now in full effect in Canada. One of its key enforcement
13 July, 2017
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Beware: Small things can add up to big time suckers…
Beware: Small things can add up to big time suckers…
When I work with clients, one thing I focus on is process. How is data managed within the organization? What steps are followed? What
10 July, 2017
0  Like
Four Elements of Data: Volume, velocity, variety, and veracity
Four Elements of Data: Volume, velocity, variety, and veracity
I don’t remember where I first read this, but I love this description of the four elements of data. Volume, velocity, variety, and
7 July, 2017
0  Like
Our Services

Database Selection

EDM can help guide you through the potholes and pitfalls of selecting a new AMS. Use EDM’s experience and knowledge of the available software packages to help you select, implement, and use the data management system that is most appropriate for your organization’s needs.

Remote Consulting Services

For those situations when a full-scale consulting engagement is not appropriate or not desired, remote consulting can provide you with “quick hit” information to get your project moving.

System Analysis

Not sure if the systems you have in place are appropriate for your needs? EDM can help you evaluate what you are currently working with, what you should expect from your data management system, and what options are available to you.

System Optimization

EDM can help you optimize the value of your AMS by working with staff to identify what is working, what is not working, and how your organization can address these issues effectively.

Clients Testimonials
Ellen K. Hobby CAE, CPA, CFO, COO

Wes helped us in our search for a new data management system. With his broad understanding and deep knowledge of the market, he was able to identify systems we didn’t even know existed! The result is that we’ve spent our money very wisely, thanks to Wes’s guidance.

Ellen K. Hobby CAE, CPA, CFO, COO / National Academy for State Health Policy
Jack Chiasson, CMP Executive Director,

We came to Wes because we were very frustrated with our existing AMS and we wanted to improve our capabilities as soon as practicable. Wes very quickly helped us through a process of identifying our needs, identifying potential vendors, and selecting a new system that well be able to move into very quickly.

Jack Chiasson, CMP Executive Director, / National Association of Life Brokerage Agencies
Some of Our Clients

About Wes Trochlil

For a quarter century, Wes has worked in and with dozens of associations and membership organizations throughout the US, ranging in size from zero staff (all-volunteer) to over 700. In that time Wes has provided a range of consulting services, from general consulting on data management issues to full-scale, association-wide selection and implementation of association management systems.

Get in Touch

17820 Julie Ann Court
Hamilton VA 20158
Phone: 540-338-9404
wes@effectivedatabase.com

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