Wes Trochlil

For over 30 years, Wes has worked in and with dozens of associations and membership organizations throughout the US, ranging in size from zero staff (all-volunteer) to over 700. In that time Wes has provided a range of consulting services, from general consulting on data management issues to full-scale, association-wide selection and implementation of association management systems.

Inertia

Inertia One definition of inertia is “to remain unchanged.” My sense is that many association processes, projects, or programs are the result of inertia. That is, the process, project, or program was begun with all the best intentions, but years later, it continues because no one has really asked the question: “Should we still be doing this?” Actual examples …

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Start small

Start small When I work with my clients on projects that involve measuring member engagement, business intelligence, or data analysis, my advice is always the same: start small. Any one of these types of projects can be overwhelming, which is why it’s important to start small. This will allow you to focus and will provide opportunities to …

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Some context, please

Some context, please A pet peeve of mine: A report about associations (e.g., marketing benchmarks report) where the report defines associations by the number of members, but fails to discriminate between trade associations and individual associations. In other words, the report will talk about “associations with fewer than 500 members” as if a trade association with 450 members is somehow the …

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