Encourage engagement with prizes! One of the biggest challenges any organization faces when implementing a new system is user adoption. It’s difficult to get users to engage and make significant changes in their behavior, and user adoption is probably the single most important key to success with a new system. So to address that issue, one …
Inertia One definition of inertia is “to remain unchanged.” My sense is that many association processes, projects, or programs are the result of inertia. That is, the process, project, or program was begun with all the best intentions, but years later, it continues because no one has really asked the question: “Should we still be doing this?” Actual examples …
When’s the “least bad” time? When working with clients on a new project, especially a new system launch, the question is always asked, “What’s the best time to do this?” And after a long discussion about all the possible dates and how none of them will really work, I usually suggest “How about we find …
A poor launch can set the stage for YEARS It is not uncommon for me to get a call from a prospective client and hear something like: “We launched a new AMS last year, but it was a rushed implementation. We never really got things right from the start and now everyone is unhappy.” Too often, …
Have the courage of your convictions Having the courage of your convictions means you’re willing to do what you believe is right, even in the face of others disagreeing. I remember really hearing this for the first time from a coach early on in my consulting career. In that context, the coach was saying “You’re …
Even your online directory is out of date! Back in the day of printed directories, there was an aphorism: “By the time your directory hits the street, it’s already out of date.” This was because the data had been collected six months in advance, then had to be collated, designed, sent to the printer, reviewed …
Start small When I work with my clients on projects that involve measuring member engagement, business intelligence, or data analysis, my advice is always the same: start small. Any one of these types of projects can be overwhelming, which is why it’s important to start small. This will allow you to focus and will provide opportunities to …
Some context, please A pet peeve of mine: A report about associations (e.g., marketing benchmarks report) where the report defines associations by the number of members, but fails to discriminate between trade associations and individual associations. In other words, the report will talk about “associations with fewer than 500 members” as if a trade association with 450 members is somehow the …
Eventually automated emails get ignored During the discovery and development phase of implementing a new AMS, it is not uncommon for staff to ask for automated emails from the system to alert staff to certain changes that are occurring. A couple of common examples: I’d like the system to send me an email when a …
The challenge the AMS providers see Over the years I’ve asked AMS providers what they see as the biggest challenges their customers face when it comes to successful data management. Two issues always rise to the top: Not knowing all of the features available in the system. I see this a lot with my clients. Very often …