Wes Trochlil

For a quarter century, Wes has worked in and with dozens of associations and membership organizations throughout the US, ranging in size from zero staff (all-volunteer) to over 700. In that time Wes has provided a range of consulting services, from general consulting on data management issues to full-scale, association-wide selection and implementation of association management systems.

Engagement is measured by the customer

Engagement is Measured by the Customer I’ve written a bunch about measuring engagement in the past. (Click here to read one of my favorites.) But one thing that’s critically important to understand is that ultimately, engagement is not measured by the association, but by the member or customer. Click here for an example of what I mean. For some …

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New Article Posted

I’ve posted a new article on managing volunteer data. Click here to read it. One thing that distinguishes associations from almost all of their for-profit competitors is volunteers. Whether it’s your board of directors, committee members, speakers, or writers, associations have a strategic advantage in that their “customers” are actually developing the products and services …

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New Article Posted

Over the course of my 20 years of consulting to associations, I’ve run into several situations where the association is moving from a completely custom system (often designed by someone on staff) to an off-the-shelf (OTS) system. (I’ve written before why associations should not build custom systems, but it happens!) While I wholeheartedly support moving …

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New article – What’s Good in Data Management

I recently read the book Factfulness, which highlights ten things about the world that are better than most people think. (The book is a fascinating read and I highly recommend it. In fact, I think it should be required reading for all high school students!) This got me to thinking (naturally) about the things in data management …

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A change of systems requires a change of mindset

Every AMS vendor will tell you that the toughest part of implementing a new system is getting the association staff to think differently about the new AMS. And this isn’t just limited to changing processes (although that is incredibly important). It’s also about changing mindset. What do I mean by changing mindset? Here are three …

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