Even your online directory is out of date!

Even your online directory is out of date!

Back in the day of printed directories, there was an aphorism: "By the time your directory hits the street, it's already out of date." This was because the data had been collected six months in advance, then had to be collated, designed, sent to the printer, reviewed in blueline, printed, shipped... You get the picture.

So we moved to online directories, where the data on the website is connected directly to the website in realtime. Problem solved, right? Well, not exactly.

Your online directory is still out of date. Because people change jobs and don't tell you. They leave the industry and don't tell you. They die and don't tell you.

So why do we bother if it can't be 100% accurate? For the same reason we printed directories that we knew wouldn't be 100% accurate: because success is better than perfection.

We should always be working towards better and cleaner data. After all, there is no stasis in data management. But we also need to keep in mind that success is achievable, while perfection is not.

Wes's Wednesday Wisdom Archives

No system is perfect

March 9, 2022

No system is perfect When working with my clients on the selection of a new …

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Ask your members to update their info

March 2, 2022

Ask your members to update their info One of the greatest data management challenges any association …

Ask your members to update their info Read More »

Customer vs. staff

February 23, 2022

Customer vs. staff In a properly designed AMS, when the customer goes online to your …

Customer vs. staff Read More »

Measuring customer service

February 16, 2022

Measuring customer service When I work with clients on AMS selection, one question that often …

Measuring customer service Read More »

Iterate or innovate?

February 9, 2022

Iterate or innovate? When moving to a new association management system, there is often an implicit …

Iterate or innovate? Read More »

Who is in control?

February 2, 2022

Who is in control? Speaking with a client once about their database project, the client …

Who is in control? Read More »

Sometimes Staff Has to do the Work

January 26, 2022

Sometimes staff has to do the work… As a child, I was attracted to computers …

Sometimes Staff Has to do the Work Read More »

Documentation and the Great Resignation

January 19, 2022

Documentation and the Great Resignation Unless you’ve been living under the proverbial rock, you’ve heard …

Documentation and the Great Resignation Read More »

Data Management Strategy

January 12, 2022

Data Management Strategy Do you know what your data management strategy is? If you have …

Data Management Strategy Read More »

It’s always about trust

January 5, 2022

It’s always about trust When I work with clients on almost any data management project, …

It’s always about trust Read More »

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