Even your online directory is out of date!

Even your online directory is out of date!

Back in the day of printed directories, there was an aphorism: "By the time your directory hits the street, it's already out of date." This was because the data had been collected six months in advance, then had to be collated, designed, sent to the printer, reviewed in blueline, printed, shipped... You get the picture.

So we moved to online directories, where the data on the website is connected directly to the website in realtime. Problem solved, right? Well, not exactly.

Your online directory is still out of date. Because people change jobs and don't tell you. They leave the industry and don't tell you. They die and don't tell you.

So why do we bother if it can't be 100% accurate? For the same reason we printed directories that we knew wouldn't be 100% accurate: because success is better than perfection.

We should always be working towards better and cleaner data. After all, there is no stasis in data management. But we also need to keep in mind that success is achievable, while perfection is not.

Wes's Wednesday Wisdom Archives

People fear uncertainty, not change

October 27, 2021

People fear uncertainty, not change If you’ve ever worked on any big project that was …

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“Working with you is like going to therapy.”

October 20, 2021

“Working with you is like going to therapy.” I was working with a client last …

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The best ideas are stolen

October 13, 2021

The best ideas are stolen I don’t remember where I first heard it, but someone said …

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It’s all about expectations

October 7, 2021

It’s all about expectations One of the most critical contributors to the success of a …

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Either you test, or your members will

September 29, 2021

Either you test, or your members will If I was forced to choose the single …

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But are you really willing to change?

September 22, 2021

But are you really willing to change? When any organization is making a change in data management …

But are you really willing to change? Read More »

Two tips for data conversion

September 15, 2021

Two Tips for Data Conversion I’ve written a lot about data conversion over the years …

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Who should “own” the database?

September 8, 2021

Who should “own” the database? One of the most common questions I get from my …

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What makes you weird?

September 1, 2021

What makes you weird? When I work with clients on selecting a new association management system, one …

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Why “AMS Consortiums” Don’t Work

August 25, 2021

Why “AMS Consortiums” Don’t Work About once a year I will get a call from …

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