Eventually automated emails get ignored

Eventually automated emails get ignored

During the discovery and development phase of implementing a new AMS, it is not uncommon for staff to ask for automated emails from the system to alert staff to certain changes that are occurring. A couple of common examples:

  1. I'd like the system to send me an email when a member changes their contact information, so I can confirm it's correct.
  2. I'd like the system to send me an email when someone registers for our latest event so I can review the registration and check for errors.

These are laudable ideas. I'm all in favor of keeping data clean.

But here's the problem: As soon as the system starts sending more than a handful of these emails per week, the staff receiving will start ignoring them. Because it's overwhelming and it's constant and the emails always come at an inconvenient time.

A better approach is to set up queries or reports that the staff member can run when it is convenient for them to actually pay attention and review. Not only is batching the work more effective, but it puts less of a "load" on the system (those automated emails use overhead, and the more automated emails you have, the heavier the load on the system).

So look at your system-generated emails and make sure you really need them.

(Hat tip to Teena Whittenhall at Protech for this idea!)

Wes's Wednesday Wisdom Archives

It’s all relative…

July 21, 2021

It’s all relative… Over the course of my 22 years of consulting, I’ve consulted with …

It’s all relative… Read More »

Eliminate to optimize

July 14, 2021

Eliminate to optimize So much of data management is habit (both good and bad) which is …

Eliminate to optimize Read More »

For data governance, ask “Why?”

July 7, 2021

For data governance, ask “Why?” Recently I’ve had the opportunity to work on several data …

For data governance, ask “Why?” Read More »

More on Meetings

June 30, 2021

More on Meetings I’ve written before about the importance of making sure your meetings are …

More on Meetings Read More »

Action produces momentum

June 23, 2021

Action produces momentum Another great quote from James Clear: “Motivation often comes after starting, not …

Action produces momentum Read More »

My #1 Best Practice…

June 16, 2021

My #1 Best Practice… A client recently asked me: “If you had to pick a single …

My #1 Best Practice… Read More »

Encourage engagement with prizes!

June 9, 2021

Encourage engagement with prizes! One of the biggest challenges any organization faces when implementing a new …

Encourage engagement with prizes! Read More »

Inertia

June 2, 2021

Inertia One definition of inertia is “to remain unchanged.” My sense is that many association processes, projects, or …

Inertia Read More »

When’s the “least bad” time?

May 26, 2021

When’s the “least bad” time? When working with clients on a new project, especially a …

When’s the “least bad” time? Read More »

A poor launch can set the stage for YEARS

May 19, 2021

A poor launch can set the stage for YEARS It is not uncommon for me …

A poor launch can set the stage for YEARS Read More »

Scroll to Top