Some tips on how marketing and membership staff can work effectively with the CEO
This article, co-authored by Scott Oser and myself, outlines some highlights from our sessions at the recent ASAE Membership & Marketing Conference.
September 2014
Why you shouldn't build your own software (from someone who knows!)
This blog post is LONG and fascinating. It’s written by the CEO of an AMS company explaining why associations should not build their own AMS product. Sure, he’s got a vested interest in associations buying off-the-shelf software, but he has an interesting perspective because prior to running his own AMS company, he was actually hired …
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