Some tips on how marketing and membership staff can work effectively with the CEO

This article, co-authored by Scott Oser and myself, outlines some highlights from our sessions at the recent ASAE Membership & Marketing Conference.

About Wes Trochlil

For a quarter century, Wes has worked in and with dozens of associations and membership organizations throughout the US, ranging in size from zero staff (all-volunteer) to over 700. In that time Wes has provided a range of consulting services, from general consulting on data management issues to full-scale, association-wide selection and implementation of association management systems.

Scroll to Top