It's more like buying a Soloflex, rather than a car…
When I help clients through the process of purchasing a new association management system, the metaphor that often arises is that of buying a car. The client will say something like: “It’s like we’re buying a new car, and we want to be sure we’re buying the right car. We don’t necessarily need a Maserati…” …
It's more like buying a Soloflex, rather than a car… Read More »