Is a 360 degree view necessary? “A 360 degree view of our members should NOT be our goal.” – Joe Colangelo, CEO of Bear Analytics For years, nay decades, I have talked about the desire to have a 360 degree view of our members and customers. It is the holy grail of data management, to be […]
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Why data matters I write about data because managing our data effectively will help us better manage our organizations. Better data can lead to improved marketing and communications, improved revenue, and ultimately help us achieve our mission. Which is why I become so frustrated when I receive email marketing messages from organizations that clearly demonstrate the organization
It’s about process I’m in the midst of adding an AI agent to my website that will allow visitors to query all of the content I’ve created over the past quarter century. I asked the agent what my most common themes have been, and one of the answers I received was “business process.” This doesn’t
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Data integrity reports I speak and write a lot about data integrity reports. So I was pleased to see a post recently on ASAE’s Collaborate from Shaun Holloway, Director of Information Technology, at the American Motorcyclist Association, outlining a list of what he called “data hygiene checks.” As a reminder, the purpose of a data integrity
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