Let’s face it, sometimes there is a mismatch between a person’s abilities or attitude, and the needs of the job. And when that mismatch occurs and can’t be remediated, it’s time to help that person find a new job. But too often, for fear of looking like the bad guy, or just doing something that …
Swimming with your clothes on (When it's time for a staff change) Read More »
I’ve posted a new article on my website, entitled “Establishing a Contact Tracking Policy.” Of course, if you’re already on my announcements list, you would have received notice of this new article right in your email box. Not signed up yet? Sign up here.
Yes, you read that right. When selling anything online, whether it’s membership joins, renewals, event registration, or product sales, you should collect as LITTLE information as possible. What I mean by this is that your sales process should be as simple as possible and present as few hurdles as possible to making the sale. Too …
Collect as little data as possible (when selling) Read More »
This is the last of four case studies on how associations are using business intelligence, about which I presented at a recent ASAE conference. There are a lot of details to these case studies, but since this is a blog, I’m going to keep this at a high level. The mission of the National Defense …
BI Case Study: National Defense Industrial Association Read More »
I’m often asked by my clients, when pulling data, if they should use a report or a query. The answer, of course, is it depends on the final use of the information that is output. A simple rule of thumb is that if you need to present the data externally (e.g., a membership listing, an …
This is the third of four case studies on how associations are using business intelligence, about which I presented at a recent ASAE conference. There are a lot of details to these case studies, but since this is a blog, I’m going to keep this at a high level. The Professional Golfers Association includes a …