Rants and Kudos

Vendors: PLEASE stop saying "only" or "first of its kind"

Here’s the thing about being “first” on anything. Only ONE company or person can be first. Only one. So when I read proposals from vendors that say things like “the first cloud-based AMS” I  think “The writer is a fool or a liar.” A similar thing is true about the word “only.” Once two companies are …

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How do you respond when someone contacts you via your website?

In the past week, on behalf of a client, I’ve had to contact three different software vendors. In all three cases, I used their online form (“contact us”) and provided my contact information, along with information about what my client was seeking (i.e., I have a buyer who would like to talk to you). In all …

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Small, medium, large? Depends who you ask.

I recently read on an association forum the following phrase: “We have a mid-sized meeting with around 7,000 attendees…” What caught my attention was the characterization “mid-sized.” For many of my clients (in fact, for MOST of them), a 7,000 attendee meeting would be HUGE. Not “mid-sized” but monstrous. Having worked with several hundred associations over the …

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