Vendors: Provide free training for new employees!

I was sitting in a demo with a client last week and the vendor providing the demo said “We provide four hours of free training when you add new staff.”


This is such a great idea for several reasons:

  1. From a sales perspective it’s a nice bonus/added value to the customer. Who wouldn’t want free training for new staff?
  2. For the vendor, it’s incredibly smart to want to keep new staff trained on the system. One of the most common causes I see for system switches is: “Staff doesn’t know how to use the current system.” And often that’s because there has been so much staff turnover, new staff was never trained appropriately on the existing system, and everyone slowly learns to “hate” the system.

This is a great insurance program for the vendor and a great value to the customer. What is the actual cost to the vendor? Minimal. But the value is huge, to both parties.

Every vendor should do this.


About Wes Trochlil

For over 30 years, Wes has worked in and with dozens of associations and membership organizations throughout the US, ranging in size from zero staff (all-volunteer) to over 700. In that time Wes has provided a range of consulting services, from general consulting on data management issues to full-scale, association-wide selection and implementation of association management systems.

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