Who ARE you?

One of my greater pet peeves is company websites that don’t list any contact information. I see this a lot with software companies (and maybe it’s just because that’s where I’m often looking).

When I click the “contact us” link on your website, part of what I want to know is WHO is behind the company (at least show me the leadership, if not a staff listing) and WHERE that company is located. Am I dealing with a company on the East Coast of the US, the West Coast, South America, Eastern Europe, Asia? C’mon guys, give me a hint!

I understand more companies are virtual these days. But is your STAFF virtual, too? Tell me who I’m working with. What are you hiding?

About Wes Trochlil

For a quarter century, Wes has worked in and with dozens of associations and membership organizations throughout the US, ranging in size from zero staff (all-volunteer) to over 700. In that time Wes has provided a range of consulting services, from general consulting on data management issues to full-scale, association-wide selection and implementation of association management systems.

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