Who ARE you?

One of my greater pet peeves is company websites that don’t list any contact information. I see this a lot with software companies (and maybe it’s just because that’s where I’m often looking).

When I click the “contact us” link on your website, part of what I want to know is WHO is behind the company (at least show me the leadership, if not a staff listing) and WHERE that company is located. Am I dealing with a company on the East Coast of the US, the West Coast, South America, Eastern Europe, Asia? C’mon guys, give me a hint!

I understand more companies are virtual these days. But is your STAFF virtual, too? Tell me who I’m working with. What are you hiding?

About Wes Trochlil

For over 30 years, Wes has worked in and with dozens of associations and membership organizations throughout the US, ranging in size from zero staff (all-volunteer) to over 700. In that time Wes has provided a range of consulting services, from general consulting on data management issues to full-scale, association-wide selection and implementation of association management systems.

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