This is NOT what business development looks like

A client of mine wanted to send an RFP for redesign of their website to a design company I had not previously worked with. Because I had no contacts there, I used their online form, which included a category for “new business” and submitted my name and some details, in order to find out who I should be working with.

A week passed with no response. I submitted another form. A week more, and no response.

So I called the company. Naturally, no human answered the phone, but I was able to talk to someone who told me she was in charge of business development. I got her email and sent her the RFP, asking her to confirm receipt. I received no response.

I sent two more emails over the next two weeks, with no response.

I called an left a voice mail (naturally, because no humans answer their phones) in the woman’s voice mail box. No response.

And she is in charge of business development.

At any point during this process she could have emailed me or called and said “Thanks, but we’re not interested.” Instead I’m met with complete silence, wondering whether she ever got my voice mails or emails.

So how about you and your organization? Do you answer all calls and emails? Do you have a human answering phones, or do you send your members and customers into voice mail hell? And do you tell your vendors when you’re not interested in doing work with them, as a simple matter of courtesy?

Because I can tell you, what I just experience is NOT what business development looks like.

About Wes Trochlil

For over 30 years, Wes has worked in and with dozens of associations and membership organizations throughout the US, ranging in size from zero staff (all-volunteer) to over 700. In that time Wes has provided a range of consulting services, from general consulting on data management issues to full-scale, association-wide selection and implementation of association management systems.

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