Vendors: PLEASE stop saying "only" or "first of its kind"

Here’s the thing about being “first” on anything. Only ONE company or person can be first. Only one. So when I read proposals from vendors that say things like “the first cloud-based AMS” I  think “The writer is a fool or a liar.”

A similar thing is true about the word “only.” Once two companies are doing something, neither company can say “only” anymore. And the thing about technology is, once a technology has been released, it’s usually very easy to rip off. Which means “only” only lasts a little while.

Because only ONE company can be the first, and it only takes TWO companies to make “only” a false statement, my recommendation is to STOP saying and writing these things. No one believes it, and frankly, I doubt it impresses anyone anyway.

About Wes Trochlil

For over 30 years, Wes has worked in and with dozens of associations and membership organizations throughout the US, ranging in size from zero staff (all-volunteer) to over 700. In that time Wes has provided a range of consulting services, from general consulting on data management issues to full-scale, association-wide selection and implementation of association management systems.

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