Associations need to formalize and operationalize data management

In my 2015 Data Management Benchmarking Survey, I asked associations: “Do you have a formal data management team?” Only 22% replied yes.

This number needs to increase dramatically if associations are really going to take advantage of the data that they are managing.

The simple fact is that the amount of data you manage is only increasing. It’s not going to go down (unless the association itself is dying!). That data has tremendous value, if it is managed appropriately.

That’s a big “if.” Those associations that want to thrive in the 21st century will find a way to formalize and operationalize data management. One step in that direction is creating a formal and recognized data management team.

About Wes Trochlil

For a quarter century, Wes has worked in and with dozens of associations and membership organizations throughout the US, ranging in size from zero staff (all-volunteer) to over 700. In that time Wes has provided a range of consulting services, from general consulting on data management issues to full-scale, association-wide selection and implementation of association management systems.

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