You always need a reason for collecting data When you ask for data from someone (member, customer, prospect, etc.) there has to be a clear reason the person you’re asking will provide that data. (The reason needs to be clear to the consumer!) If you’re selling a membership or event registration, asking for contact info, …
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If you’re unhappy, speak up! My clients will often ask me something along the lines of the following: “I’m not happy with how this project is going. Should I say something to the vendor?” My answer is always the same, regardless of circumstance: Yes! Say something! You never want your vendor to say to you …
Does it advance the mission? Because associations are mission-driven, everything you do should be seen through the prism of this question: “Does it advance the mission?” This applies to everything you do in your database, too. Does the data you’re collecting help advance your mission? Does the software you’re using allow you to extract and analyze …
How should you start a new data project? When you’ve got a new data project on the horizon, and you’re feeling overwhelmed about where to start, what’s the best way to start? Here’s my answer (and stick with me now): Just start! Take one action! Do something that will move you one step closer to …