One of the greatest benefits of the internet revolution is that data management has been moved from staff to customer. For example, back when I started my first membership director position (20 years ago now), nothing was being processed via the association’s website. This meant that ALL membership joins and renewals had to be processed by …
The inherent conflict between staff needs and customer needs Read More »
I love data and I love technology. So when there’s an opportunity to use new technology, or an opportunity to collect and use more data, I’m all for it. But. It’s important to keep in mind that data and technology are a means to an end, not the end itself. And that’s particularly important when …
Data and technology are a means to an end, not the end itself Read More »
Because data is so easy to collect and store these days, it’s very tempting to try to collect data about anything and everything on our members and customers. But before you decide to collect yet another piece of demographic data on your members, ask yourself this: “Is this data actionable, or just interesting?” Actionable data is …
Last week I had the opportunity to attend MemberSuite’s Meetup 2015, their first user group meeting. MemberSuite had nearly 50 association executives in attendance, a very respectable turnout for their first user group meeting. Andrew Ryan, MemberSuite’s president, highlighted the growth of the company and some plans for the next year. In terms of company …
Attending the first MemberSuite Customer "Meetup" Read More »