Association Management Systems

The rising importance of Learning Management Systems

I work with associations of all sizes, ranging from zero staff (all-volunteer run) to over 700 staff. One thing I’ve noticed over the past couple of years is that, regardless of association size, more and more associations are seeing an increasing demand from their members for online learning. As a result, more of my clients

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The inherent conflict between staff needs and customer needs

One of the greatest benefits of the internet revolution is that data management has been moved from staff to customer. For example, back when I started my first membership director position (20 years ago now), nothing was being processed via the association’s website. This meant that ALL membership joins and renewals had to be processed by

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MGI Benchmarking Report has some interesting results

If you haven’t already, you should download and read Marketing General’s 2012 Membership Marketing Benchmark Report, which you can request for free by clicking here. Tony Rossell at MGI was kind enough to share with me the raw results of the portion of the study that dealt with association management systems. Two items stuck out

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Would you trust a mechanic with decades-old tools?

If you have a car that was manufactured in the past ten years and you’ve taken it into the shop, you’ve probably noticed something interesting: One of the first things your mechanic does is plug your car into a handheld computer, to run diagnostic tests. Today’s cars have so many computers on them that in

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