Month: September 2015

Are you testing training effectiveness?

When you do training (you ARE doing training, right?) in your association management software system, are you testing for learning and effectiveness? Too often training is completed and then forgotten. I recommend that as part of your periodic internal user group meetings, you do a check-in with staff to see if the training you’re providing …

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New Article Posted – You're not marketing too much, you're marketing wrong!

“One of the problems we have is that we’re marketing too much. We’re sending too many emails to our members.” So said the executive director I was working with on a new database implementation. “Well, no, you’re not marketing too much,” I replied, “you’re marketing wrong. And the reason you’re marketing wrong is because you’re …

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Sometimes it doesn't make sense to market…

Although I’m a marketer at heart, I  know that sometimes it doesn’t make sense to do certain types of marketing. For example, sometimes you may dominate a market so thoroughly that additional marketing has diminishing returns, and your efforts should be directed elsewhere. When I was membership director at NACUBO (College and University Business Officers), …

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Take part in the Tagoras Learning + Technology Survey

My good friends at Tagoras Consulting are working on their latest Association Learning + Technology report. But they need input from any organization that provides educational products and experiences for its members, whether online or off, more or less formal. Click here to start their survey. The survey takes about 10 minutes on average to …

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“Is this your first time attending?”

If you’ve ever registered for a large conference (e.g., an association’s annual conference), you’ve probably seen this question on the registration form. And you know what? I hate this question. As a data person, what this question says to me is, “Even if you’ve attended this meeting in the past, we don’t know who you …

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