When you do training (you ARE doing training, right?) in your association management software system, are you testing for learning and effectiveness? Too often training is completed and then forgotten. I recommend that as part of your periodic internal user group meetings, you do a check-in with staff to see if the training you’re providing …
I heard these words at a recent luncheon hosted by Tagoras Consulting. Jeff Cobb was talking about the change in adult learning. Whereas learning used to consist of an expert speaking at the front of the room for the entirety of the presentation time, there is mounting evidence that learners learn more effectively when they …
I’m speaking at two events on Thursday, October 1, one virtual and one in-person. At 1pm eastern I’ll be speaking on a webinar hosted by 123Signup entitled “Getting Your Data Right: 10 Important Rules For Managing Data.” You can register for this free webinar by clicking here. At 3pm eastern I’ll be speaking at the …
In football, coaches will often refer to “getting back to blocking and tackling.” Usually this is in reference to how a team is not performing up to par because they lack skills in the basics or fundamentals. The same can be said for data management. Associations often ask me how they can get better at …
“One of the problems we have is that we’re marketing too much. We’re sending too many emails to our members.” So said the executive director I was working with on a new database implementation. “Well, no, you’re not marketing too much,” I replied, “you’re marketing wrong. And the reason you’re marketing wrong is because you’re …
New Article Posted – You're not marketing too much, you're marketing wrong! Read More »
Although I’m a marketer at heart, I know that sometimes it doesn’t make sense to do certain types of marketing. For example, sometimes you may dominate a market so thoroughly that additional marketing has diminishing returns, and your efforts should be directed elsewhere. When I was membership director at NACUBO (College and University Business Officers), …
My good friends at Tagoras Consulting are working on their latest Association Learning + Technology report. But they need input from any organization that provides educational products and experiences for its members, whether online or off, more or less formal. Click here to start their survey. The survey takes about 10 minutes on average to …
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I attended a luncheon hosted by Tagoras a couple months ago, and one of my takeaways was this thought: “Learning is a process, not an event.” Simple thought, but very profound. It is rare that one learns something and then is finished learning about that thing. For example, I’m a guitarist of average ability, but …
If you’ve ever registered for a large conference (e.g., an association’s annual conference), you’ve probably seen this question on the registration form. And you know what? I hate this question. As a data person, what this question says to me is, “Even if you’ve attended this meeting in the past, we don’t know who you …
I’ve written in the past (here, here, and here) that it’s important to understand that all decisions require a trade-off. A corollary to that is that all resources are limited. Whether we’re talking about time, money, or people, any resource that is required to complete a project is, by definition, limited. And once you know …