I’ve posted a new article on my website. From what I read and hear, it seems engagement, and particularly member engagement, is all the rage with associations these days. (In fact, I’m presenting on member engagement at the upcoming ASAE Marketing, Membership, and Communications Conference in June in Washington, DC.) First, what is member engagement? I prefer David Gammel’s definition, from […]
I participated in a panel discussion of AMS experts on the future of the Association Management System (AMS) hosted by Aptify. An e-book was created from that discussion and is available for free from Aptify via this page: Click here and scroll to the bottom If you’re thinking about the future of your own AMS,
My question: Why do associations frequently “hide” audience feedback from speakers? When I work with my clients, a common discussion point is capturing speaker feedback in the database. Typically associations want to do this via an online survey (which makes sense). But quite often, someone on staff will say “But we want to be able
If you don’t own it, you should! Buy it in e-book or printed form. Click here to learn more about the book.
You’ve probably heard that phrase before. Essentially it means wanting much nicer things than we can actually afford. Or expecting much more than what we’ve paid for. In my 14 years of consulting, I’ve noticed that a small minority of associations suffer from this affliction. For example, I once met with an association who was