New Article Posted – Obstacles to Measuring Engagement

I’ve posted a new article on my website. From what I read and hear, it seems engagement, and particularly member engagement, is all the rage with associations these days. (In fact, I’m presenting on member engagement at the upcoming ASAE Marketing, Membership, and Communications Conference in June in Washington, DC.) First, what is member engagement? I prefer David Gammel’s definition, from his excellent book, Maximum Engagement, published by ASAE. David defines engagement as the result of a person investing time and/or money with the organization in exchange for value. It doesn’t get much simpler than that: I give you time and/or money and you give me something of value in exchange.

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About Wes Trochlil

For a quarter century, Wes has worked in and with dozens of associations and membership organizations throughout the US, ranging in size from zero staff (all-volunteer) to over 700. In that time Wes has provided a range of consulting services, from general consulting on data management issues to full-scale, association-wide selection and implementation of association management systems.

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