September 2011

Is your database holding you back on growing membership?

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Apparently, a lot of associations feel this way. In Marketing General’s recently released 2011 Membership Marketing Benchmarking Report (available here), associations were asked “What is your organization’s single biggest challenge to growing membership?” 8% of the association surveyed responded “inadequate association management database.” Two other high responses were “insufficient budget” (12%) and “insufficient staff” (16%). …

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New Article Posted – Three Keys to a Successful System Implementation

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I’ve posted a new article on my website. I’ve got several clients going through the process of implementing a new association management system. As I’ve participated in the discovery meetings, I’ve noticed a common thread throughout all of the discussions and conversations. Here are three keys for making system implementation successful: Click here to read the rest …

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From listservers to forums/communities

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I’m seeing a growing trend among my clients, moving from listservers (the old-style Lyris-type lists that are completely email-driven, and impossible to search!) to online forums. These forums may be standalone or integrated with an AMS product, but in either case, they are different from the old-school listservers. There are three reasons for this change: …

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