I’ve written in the past about the need for conducting a public relations campaign for your database. You can read that here. One of the reasons a PR campaign is so critical is the anchoring effect. The anchoring effect is a pyschology term that essentially says that we “anchor” on one piece of information to […]
Did you ever notice that it’s easier to find information simply using Google than it is to find information in your database? Why is that? Compare these two processes and see what you come up with: Count the number of clicks it takes for you to look up a name in your database until you
Iâ€™m working on a research project to identify the factors that contribute most to the long-term success of an association management system (AMS). To that end I am going to interview several associations that I consider to have highly successful AMS implementations. My request is a simple one. If you know of an association (even
As I watch the world financial crisis unfold, one contributing factor that has arisen is that there is a “lack of trust” among and between banks. In other words, because Bank A can’t trust what Bank B says about its solvency, Bank A won’t loan Bank B money. As a result, banks have stopped lending
When discussing data management issues with clients I often hear “We want to be more efficient.” Of course, we all want to be more efficient, but efficiency as a goal implies that you’re doing the right thing, just not in the right way. I would suggest that, quite often, we’re actually not doing the right
I’ve posted a new article on my website, entitled “What’s Plaguing Associations 2008.” Of course, if you’re already on my announcements list, you would have received notice of this new article right in your email box. Not signed up yet? Sign up here.