Why is Google so easy and my database so hard?

Did you ever notice that it’s easier to find information simply using Google than it is to find information in your database?

Why is that?

Compare these two processes and see what you come up with: Count the number of clicks it takes for you to look up a name in your database until you can see that person’s address. Now Google that person’s name with “address” in the google search, and see what you get. Which was easier? Google won’t always provide you with the correct answer, but it does an awful lot of the time.

Why isn’t searching your own database as easy (if not easier) than using Google?

About Wes Trochlil

For a quarter century, Wes has worked in and with dozens of associations and membership organizations throughout the US, ranging in size from zero staff (all-volunteer) to over 700. In that time Wes has provided a range of consulting services, from general consulting on data management issues to full-scale, association-wide selection and implementation of association management systems.

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