November 2025

When “overcommunicating” becomes overwhelming There is a common belief in project management and general business management that overcommunicating is better than undercommunicating. And that can be true in marketing, as well. In my experience, it’s not unusual for members to actually know very little about what their association does, beyond the meetings they’ve actually participated in. So in […]

Communicating when there is a major technology change For those of you who are ASAE members, you may be aware that ASAE recently when through a major technology infrastructure change, which had a direct impact on the member experience online. For example, because of these changes, anyone with a previous login had to update their password

Everything works, until it doesn’t. “If something cannot go on forever, it will stop.” – Stein’s Law I was talking with a client recently and we were discussing how certain pieces of their system that had once worked well, no longer seem to work well, if at all. I replied: “Everything works, until it doesn’t.” The