For those of you who are ASAE members, you may be aware that ASAE recently when through a major technology infrastructure change, which had a direct impact on the member experience online. For example, because of these changes, anyone with a previous login had to update their password (a common requirement when changing systems).

And of course, as with any significant technology changes, there have been bumps along the way. To ASAE's credit, they have a web page dedicated to reporting issues directly related to these system changes. (Click here to view that page.)

The page highlights where issues have been identified, as well as when issues have been corrected (or are still in process). It even has helpful color coding!

This is a really smart thing for ASAE to do. No system change goes perfectly, but being completely transparent with your members and customers about what is happening is the best way to communicate that you're paying attention and working on those issues!

Is this necessary for every project? No. But if you're doing something that has a significant impact on the member experience online, communicating those changes and communicating how you're addressing problems, as you go, is transparency at its best.