Month: May 2009

Forrester Research Validates My Writing

Here is Forrester Research on user how to get more value from your CRM implementation: “The biggest culprit in keeping organizations from fully taking advantage of their CRM implementations is user adoption — a longtime scourge of successful CRM projects.” Here I am on user adoption: “While there are many factors that affect long-term success …

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More Transparency from AMS Vendors

I like to give props to AMS vendors when they do something really smart. I’ve written about Avectra’s publicly available wiki here. The wiki alone is pretty cool. But here is some content which I think is extremely useful and demonstrates nice transparency on Avectra’s part. The wiki entry explains how the transition from implementation …

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