Month: May 2009

Welcome to the 20th Century! Airlines discover CRM

I read in the Wall St. Journal that US airlines have finally begun adopting some CRM (customer relationship management) tools and processes to help identify their best customers in order to provide better services. Hallelujah and welcome to the mid-1990s! That the airlines are only now adopting CRM principles is a testament to just how …

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So many "leaders." Who do I follow?

I track nearly 40 different software companies that provide association management software of some form or another. And I chuckle every time I read one of their press releases, because they typically say the same thing: “Company X is the leading provider of…” or “Company Y is the leader in association management software…” One even …

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