Social Media as a Time Sucker

I have accounts on Twitter, Facebook, and Linkedin, and I write blog posts here at least twice a week. I don’t spend too much time on any of them, but this analysis from Alan Weiss on the potential for social media to eat away at your time is pretty disturbing. His analysis:

If people visit linkedin twice a day for 15 minutes each time, that’s 2.5 hours in a five-day week. (I’m discounting weekends, though I shouldn’t, because social media wandering is clearly a full-time avocation, but I want to be conservative here.)

If they visit Facebook four times a day for 10 minutes each, that’s roughly 3.3 hours.

If they Twitter six times a day for five minutes each time, that 2.5 hours. (Or 12 times at 2.5 minutes each—you get the idea.)

If they post on their blogs three times a week (rather important to keep a blog active and interesting), and the creation and posting of the item takes 30 minutes (and I think I’m really low-balling this one), that’s 2.5 hours.

And now I’m going to add just two hours to the week, that accommodate reading others’ blogs, replying to commentary, following up social media stuff off-line, updating profiles, uploading photos, and so on.

Drum roll, please: We now have a five-day week on a conventional 40-hour basis with about 13 hours engaged in what is somewhat inappropriately termed “social media.” I understand that those hours may well extend into evening or early morning time. On the basis of a 40-hour week, that’s 33% devoted to this stuff; but even on the basis of a 12-hour day, the percentage is 22%.

So how about you? How much of your time is being eaten by social media?

About Wes Trochlil

For over 30 years, Wes has worked in and with dozens of associations and membership organizations throughout the US, ranging in size from zero staff (all-volunteer) to over 700. In that time Wes has provided a range of consulting services, from general consulting on data management issues to full-scale, association-wide selection and implementation of association management systems.

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