“Marketing is anything that helps or hinders sales or use of products and services.” These words are from Terri Langhans, whom I heard speak at an ASAE conference a while back. This is her definition of what “marketing” is, and I think it’s dead on. Marketing is not a function limited to the marketing department, …
This concept is attributed to Chris Anderson, author of The Long Tail. I think there is no disputing this concept. Here are some examples in the database and data management world: Data is cheap and easy to collect, which means we may now easily have an abundance of data. That abundant data now requires wise …
I’ve posted a new white paper on my website, entitled “The Three Primary Data Management Systems WIthin Associations and How They Are Related” When working with clients, as we discuss things like the association management system, the financial management system, and the website, I’m often asked how these systems are related and which system should …
New White Paper Released: How Three Primary Data Systems are Related Read More »
Do you know who your “long-term” members are? By long-term, I mean any company or individual who has been a member of your association for more than seven years. Can you easily pull a report of anyone who has been a member for more than seven years? And can you run a report of any …
Maddie Grant and Lindy Dreyer at SocialFish have put together a fairly amazing social mediea program entitled Buzz2009 Social Media for Associations. You can get all the details here: www.buzz2009.org Highlights include presentations from Guy Kawasaki and Andy Sernovitz. So if you’re into this whole “Web 2.0” thing, you might want to check this out.
Want to see how your association compares to others when it comes to conducting elections? The folks at Votenet are conducting an industry survey to capture a snapshot of average voter turnouts, voting costs and processes, trends in online voting and more. You can take the survey here: http://www.votenet.com/emails/survey1.html
I frequently hear associations asking how they can get their members and customers to provide more demographic information to the association. For example, I’ll hear “How can we get our members to provide us their organization’s staff size?” or “We’d like to know the ethnic make up of our members. How can we ask for …
I first heard this at a workshop presented by Alan Weiss. The turtle syndrome: Companies aren’t moving forward or backward, they’re simply pulling in their arms and legs to protect themselves. Does this sound like your association? It is at times like these when associations (and all organizations) need to be very aggressive about their …