Are you suffering from "Turtle Syndrome"?

I first heard this at a workshop presented by Alan Weiss. The turtle syndrome: Companies aren’t moving forward or backward, they’re simply pulling in their arms and legs to protect themselves.

Does this sound like your association?

It is at times like these when associations (and all organizations) need to be very aggressive about their programs, their offerings, and their marketing. When the turnaround finally comes, will your organization be prepared to go full steam ahead, or will you have to first untuck your arms and legs from your shell?

The recession will end, some time. Will you be ready when it does?

About Wes Trochlil

For a quarter century, Wes has worked in and with dozens of associations and membership organizations throughout the US, ranging in size from zero staff (all-volunteer) to over 700. In that time Wes has provided a range of consulting services, from general consulting on data management issues to full-scale, association-wide selection and implementation of association management systems.

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