Keeping your long-term members happy

Do you know who your “long-term” members are? By long-term, I mean any company or individual who has been a member of your association for more than seven years.

Can you easily pull a report of anyone who has been a member for more than seven years? And can you run a report of any “long-term” member whose membership is expired but still in the “membership grace period”?

Everyone knows that keeping a member is much, much cheaper than acquiring a new member. So keeping your long-term members is especially critical. You should be able to easily determine if any of your long-term members are in danger of dropping membership, and if they are, you should have a plan in place for high-touch personal contact (this is not the time for generic renewal emails) to determine what’s wrong and how the association can address the issue.

About Wes Trochlil

For over 30 years, Wes has worked in and with dozens of associations and membership organizations throughout the US, ranging in size from zero staff (all-volunteer) to over 700. In that time Wes has provided a range of consulting services, from general consulting on data management issues to full-scale, association-wide selection and implementation of association management systems.

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