Focus on profound change, not incremental change
I wrote recently about being bold and taking risks. Focusing on profound change rather than incremental change is a related concept.
When you think about the work you’re doing every day, consider…
March 2011
Are you de-duping your lists?
In the mail today I received three (3!) identical solicitation letters from the same organization to which I have donated money in the past. Each of the letters had a slightly different variation on my name: Two were correct (with my name as “Wes” on one and “Wesley” on the other). The third had my …
Be Bold!
I was talking to an association colleague recently. He was explaining how his association has had flat membership growth for the past several years. He said his association spends over $400,000 annually on membership, and the return is essentially break-even. His idea was that rather than spend the $400,000 on recruiting new members, he would …