Engagement is Measured by the Customer I’ve written a bunch about measuring engagement in the past. (Click here to read one of my favorites.) But one thing that’s critically important to understand is that ultimately, engagement is not measured by the association, but by the member or customer. Click here for an example of what I mean. For some …
Yes, you do have a process for that When I work with clients on pretty much any issue, a question commonly asked is “What is your process for doing X?” (For example, “What’s your process for onboarding new members?”) Very often my client will respond “We don’t have a process for that.” But that answer …
“Correct your mistakes before they become your habits” Yet another great quote from James Clear: “Correct your mistakes before they become your habits.” In the data management world, you might hear this more commonly as “We’ve always done it that way.” The following is a true story: During a conversation with a client, I learned that after …
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