Data is for action When deciding whether or not to collect a piece of data, there is a simple question that will help you decide: “What action will I take on this data, either immediately or in the long-term?” If you can’t answer that question clearly, then you don’t need to collect that data. (Note: …
Have you shopped yourself? I’ve always been fascinated by the “secret shopper” concept. (Maybe it’s because I worked retail through high school and college). The concept is simple: Have someone “secretly” shop at your place of business, so you can experience exactly what your customers experience. My sense is that not many associations do this, and …
To improve adoption, decrease the friction “Before you try to increase your willpower, try to decrease the friction in your environment.” – James Clear I’m a big fan of James Clear (who writes on habits) because so much of data management is about habits. What Clear is saying above is that if you want to change …