Month: December 2015

New Article Posted – Using Interactional Data to Increase Engagement and Revenue

Association management systems (AMS) as a specific software product have existed for more than 30 years. Not surprisingly, the original AMS packages were designed to serve as transactional systems, focused on managing the money related to membership dues, event registrations, and product sales. As associations added more revenue streams, AMS products added more functionality to …

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The rise of the data manager

In my recently released benchmarking survey of association data management, I asked the following question: “Do you have a specific position dedicated to data management within your organization?” Forty percent of the associations responding said “yes.” (You can get a copy of the entire report here.) This is very good news. Anecdotally, I would guess that …

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Small, medium, large? Depends who you ask.

I recently read on an association forum the following phrase: “We have a mid-sized meeting with around 7,000 attendees…” What caught my attention was the characterization “mid-sized.” For many of my clients (in fact, for MOST of them), a 7,000 attendee meeting would be HUGE. Not “mid-sized” but monstrous. Having worked with several hundred associations over the …

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The rising importance of Learning Management Systems

I work with associations of all sizes, ranging from zero staff (all-volunteer run) to over 700 staff. One thing I’ve noticed over the past couple of years is that, regardless of association size, more and more associations are seeing an increasing demand from their members for online learning. As a result, more of my clients …

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