New Article Posted – Using Interactional Data to Increase Engagement and Revenue

Association management systems (AMS) as a specific software product have existed for more than 30 years. Not surprisingly, the original AMS packages were designed to serve as transactional systems, focused on managing the money related to membership dues, event registrations, and product sales. As associations added more revenue streams, AMS products added more functionality to manage those revenue streams. 

This all makes perfect sense. The AMS should certainly manage all financial transactions. That’s what it is designed for and most AMSs do that quite nicely.

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About Wes Trochlil

For a quarter century, Wes has worked in and with dozens of associations and membership organizations throughout the US, ranging in size from zero staff (all-volunteer) to over 700. In that time Wes has provided a range of consulting services, from general consulting on data management issues to full-scale, association-wide selection and implementation of association management systems.

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