I was speaking with two contacts at a client of mine about their multiple membership programs. One of the programs they told me about had 1,500 individual members paying $100 each (which by my math is $150,000 annually). They were asking my advice on whether the program was priced correctly. I asked, ” What’s the …
You Can't Measure Success without Clear Objectives Read More »
I’ve posted a new article on my website. From what I read and hear, it seems engagement, and particularly member engagement, is all the rage with associations these days. (In fact, I’m presenting on member engagement at the upcoming ASAE Marketing, Membership, and Communications Conference in June in Washington, DC.) First, what is member engagement? I prefer …
New Article Posted – The More Things Change, the More They Stay the Same Read More »
I saw this quote recently and think it’s dead on: “‘Big data’ is what happens when the cost of storing information gets less than the cost of throwing it away.” – George Dyson at Long Now This is SO true. Far too many of my clients are hoarding data, not because they are hoarders, but because …