I’ve posted a new article on my website.
From what I read and hear, it seems engagement, and particularly member engagement, is all the rage with associations these days. (In fact, I’m presenting on member engagement at the upcoming ASAE Marketing, Membership, and Communications Conference in June in Washington, DC.)
First, what is member engagement?
I prefer David Gammel’s definition, from his excellent book, Maximum Engagement, published by ASAE. David defines engagement as the result of a person investing time and/or money with the organization in exchange for value. It doesn’t get much simpler than that: I give you time and/or money and you give me something of value in exchange.