Month: August 2012

My favorite technologies – # 2 of 5 – Dymo label printer

This is the second of five blog posts on my favorite technologies. Many years ago, I worked at a small consulting firm. The primary office printer happened to be located outside my office door. Every afternoon, around 4.45pm, I would hear the office manager standing at the printer, cursing under her breath. One day I …

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New Article Posted – Relevance is the Key to Understanding Your Audience

I’ve posted a new article on my website. Consider these statistics: 107 trillion emails were sent in 2010. Over 1.5 trillion texts. There are over 152 million blogs. And by my count, some 99 kabillion Facebook posts. Depending on which study you cite, American consumers are exposed to anywhere from 300 to 3,000 marketing messages every day. There’s too much noise. …

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My favorite technologies – # 1 of 5 – TextExpander and Keyboard Maestro

I recently had the opportunity to speak at the AMC Institute’s Summer Conference in Dallas, just prior to the ASAE Annual Conference. My general session topic was on using technology in AMCs. We discussed a broad range of technology issues, but one area that I did not get to cover was the list of my …

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